Most home-business owners understand that a key element for network marketing success is establishing relationships with prospective customers and team members.

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In a busy, digital world of crowded, spam-stuffed e-mail inboxes, it's becoming increasingly evident that relying solely on e-mail and online advertising falls far short of this goal. You must look to more personalized, direct methods of getting your message across.

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A very effective way to accomplish this is to simply pick up the phone and talk directly with your potential Personally Sponsored Affiliates (PSAs) and team members. Calling and engaging in actual conversations lets your affiliates know they're not alone in their home-business venture, that there's an actual live person with whom they can learn, ask questions, and gain direction.

In fact, just using this simple method of connecting and following up with your prospective PSAs and team members can literally make the difference between a struggling business and one with skyrocketing sales, commissions, and leaders!

Even so, many home-business owners are extremely uncomfortable at the prospect of talking with someone they don't know and, perhaps, having their offer rejected.

But giving into your fear is NOT the answer. After all, no one ever achieved success by letting their fear run the show.

So, where do you begin? Simple. Develop some basic phone skills and have a handy phone script (we've included a link to sample scripts at the end of this article) to which you can refer. This alone can significantly reduce your fear factor and give you some real direction to follow when on the phone with your affiliates.